This event was the first of many Informational Pickets, and the largest picket in aviation history. With over 1,700 Pilots, airline mechanics, flight attendants, and family members in support, Southwest Airlines Pilots association sent a message to The Company (SWA) of our unity for a industry-leading contract.
Videographer: Jason Davis
Art Direction: Caitlin Ewing
As an effort to keep a cohesive look and feel to the continuing events, I prepared an internal branding for the Strike Preparedness Committee that would be aggressive, angry and immediately recognizable apart from the other efforts that SWAPA had initiated.
The Strike Preparedness Committee (SPC) is responsible for planning the Informational Pickets, obtaining and exercising permits or proper protocol toward picketing on public property as well as orchestrating enough Pilots to make an impactful event. As a Senior Designer, my job was to support these events by creating assets that would get the message out loud and clear about when, where and why SWAPA would be picketing as part of the Communications Committee.
SOCIAL ASSETS
PICKET SIGNAGE
ADVERTISING
MERCHANDISING
Magnets for Convoy: FastSigns, Dallas
Lanyards: Discount Mugs
T-Shirts: Blue Cotton, Bowling Green, Kentucky
Stickers: StickerMule
Pins: Wizard Pins
